Book Summary Preview : Creativity in Business

Introduction

The Qualities of Essence

Intuition
Great business leaders, scientists, inventors, artists, designers, and even the ordinary person on the street have experienced Intuition, the inner voice or gut feel that tells you something will work out or not. Learn to listen to your intuition. It's a very essential quality of your creative essence.

Will
Take responsibility and action. When you have a compelling vision and mission, you must also have the execution or will power, the necessary drive to see things to fruition and follow through on your ideas. If you live up to this quality you are among the great businesspeople who use their strong will to make their visions a reality.

Joy
The simple truth is, if you enjoy what you do for a living, you don't feel like it is a chore or a job. When you have balance within yourself and all other aspects of your life, you experience the joy of the flow of creativity.

Strength
Creative business people take appropriate risks. Do not be afraid to be different and swim upstream. The road less traveled is sometimes the better way for you to find yourself and the right kind of business that lets you get in touch with your real nature. Great companies like Apple, Dell, and Microsoft would not have come about if it weren't for the strength of character of their founders.

Compassion
Operate from compassion and nurture other's inner creativity and see how your whole business life and personal life works in harmony...